1. Acheteur
1.1.
Acheteur
Nom officiel: French National Federation of Maize and Sorghum Seed Production
Forme juridique de l’acheteur: Organisation qui passe un marché subventionné par une autorité publique centrale
Activité du pouvoir adjudicateur: Affaires économiques
2. Procédure
2.1.
Procédure
Titre: Call for tender for the selection, through an Open Competitive Procedure, of an implementing body, appointed to implement measures aimed at achieving the goals set out in the Programme "MaizePromotionKU"
Description: The contracting organisation, together with PZPK, plans the realisation of a promotional campaign for EU maize seeds in Kazakhstan and Uzbekistan via the support of the European Commission’s “Promotion of EU Agricultural Products” (AGRIP) fund. To implement part of the activities of the campaign, the contracting organisation seeks the support of an implementation agency.
Identifiant de la procédure: 55509f77-d6e3-4c5f-8076-a02d30491779
Identifiant interne: Lot 1 - MaizePromotionKU
Type de procédure: Ouverte
Principales caractéristiques de la procédure: One agency will be selected for this call. It will be selected following the rule of best value for money, the respect of the conditions mentioned here below and the respect of the deadline to provide all document mentioned in section “COMPULSORY SUPPORTING DOCUMENTS TO BE PRODUCED BY CANDIDATES”. Application will be sent using registered mail with a return receipt or delivered in person against a return receipt at the following address: FNPSMS 23-25 Avenue de Neuilly 75116 PARIS A digital version should nevertheless be sent to Anna KOLAKOWSKA at anna.kolakowska@fnpsms.fr, and Martin GOMEZ at martin.gomez@fnpsms.fr. For additional context on the background of the programme, the full text of section part B of the application file (Description of activities and analysis of budget positions) will be made available to all candidates requesting it by email to martin.gomez@fnpsms.fr. All applications sent after the deadline (normal mail, registered mail, Chronopost, courier, or any other delivery method) will not be taken into account by the announcers. The applicant is responsible for the proper sending of their application before the deadline.
2.1.1.
Objet
Nature du marché: Services
Nomenclature principale (cpv): 79416000 Services de relations publiques
2.1.2.
Lieu d’exécution
Subdivision pays (NUTS): Paris (FR101)
Pays: France
Informations complémentaires: The agency will be in charge of implementing activities under Work Packages 3 (Website) and 4 (Advertising) of the project. As stated in the description, activities target the markets of Kazakhstan and Uzbekistan. Among other things, the agency will ensure the implementation of the actions, follow the budget, and realise the deliverables and reports for the actions implemented.
2.1.3.
Valeur
Valeur estimée hors TVA: 322 200,00 EUR
2.1.4.
Informations générales
Informations complémentaires: CONDITIONS: 1. This tender concerns an agricultural promotion programme cofinanced by the European Union under the Promotion of EU Agricultural products funding instrument (AGRIP). The actions listed in this tender will be only subject to completion if the responsible services from the Commission confirm the receipt of the grant by the beneficiaries and following the signature of the Grant Agreement. 2. Agencies wishing to apply must have a French-speaking contact. 3. If the agency considers that it is managing a budget for an operator in the same sector or a sector or organisation that may present a conflict of interest, prior agreement authorising the agency to compete must be given by the advertiser. In the event that the agency is selected, prior agreement will also be required before accepting a budget for an operator in the same sector or from a sector or organisation that may present a conflict of interest. 4. Once the agency’s work has been paid, the creations of the selected agency will become property of the contracting organisations with no limit of time or location, for use through all communications techniques and media. 5. The contracting organisations reserve the right to use the concepts, materials and creations (visuals, logos, slogan, domain name), as part of all its campaigns and collective structures without time limitation. 6. The overall budget for the campaign, including fees, amounts to a total of €812,524.80 including VAT over three years. Based on the proposed activities in the various work packages of the project campaign, estimated costs for subcontracting will under this tender will amount €322,200. 7. Expenses can only be put forward after a detailed quote and a framework contract have been signed between the announcers and the selected agency. Invoicing will have to follow the accounting rules set by REA (European Research Executive Agency) and the European Commission. 9. A contract will be prepared following the announcement of results of this tender. COMPULSORY SUPPORTING DOCUMENTS TO BE PRODUCED BY CANDIDATES: Besides the elements listed in the conditions of this tender, additional supporting documents to be provided in English include: 1) A dated and signed motivation letter accepting the conditions of the competition, as described in the call for proposals. 2) A solemn declaration of the candidate or candidates (in case of a grouping), dated and signed, on the following points: a) Having met its social and fiscal obligations in their home country; b) Not having received, over the past five years, a conviction registered on the police record for violations of the articles L 324-9, L 324-10, L 341-6, L 125-1 and L 125-3 of the French labour law, or the equivalent procedure in another country’s national law. c) Not being in liquidation under the meaning of article L. 620-1 of the French trade law, or the equivalent procedure in another country’s national law; d) Not being in a situation of personal bankruptcy under the meaning of article L. 625-2 of the French trade law, or the equivalent procedure in another country’s national law e) Not being in legal redress under the meaning of article L.620-1 of the French trade law or the equivalent procedure in another country’s national law, without providing a clearance to continue its activities during the foreseen length of the programme. 3) The list of principal references of the past 2 years for similar actions over several countries (evaluation of agricultural sector, collective or institutional communication campaign) and providing the aim, budget and length of services. 4) The presentation of the agency and its internal organisation. 5) The name and experience level of the team in charge of the project. 6) The presentation of local offices/relay structures (if any) who could play a role in the project for all countries concerned by the programme, as well as a presentation of the team in charge of the project. These elements will help the announcers decide how adequate the agency’s offer is compared to the needs of the campaign. CONTACT FOR QUESTIONS: Martin Gomez – International Promotion Officer – martin.gomez@fnpsms.fr DATE OF COMMUNICATION OF THE ADVERTISER'S DECISION TO THE CANDIDATE AGENCIES: 20th of December 2024 DATE OF PUBLICATION OF THE CALL FOR APPLICATIONS: 19th of November 2024
Base juridique:
Directive 2014/24/UE
2.1.6.
Motifs d’exclusion
Sources des motifs d'exclusion: Document de marché
5. Lot
5.1.
Lot: LOT-0001
Titre: MaizePromotionKU: Implementing body selection (Lot 1)
Description: With a promotional campaign oriented towards the specialised public, the key objectives are: I) Acreage cultivated in maize: Increase maize acreage in targeted countries; II) Consolidate and develop the EU seed market share: Increase the market share of high-quality EU seeds in Kazakhstan and Uzbekistan; and III) Knowledge improvement among the target public: Improve the reputation and perception of maize through targeted, concrete and effective messages. The contracting organisation will itself carry out some of the actions included in the promotion programme. The remainder of the actions will be carried out by the beneficiaries (FNPSMS and PZPK) with the exception of the project evaluation, which needs to be executed by an external evaluation body in application of EU regulations. Inter alia, the implementing agency will be responsible for activities under Work Packages 3 (Website), 4 (Advertising), and 5 (Communication Material).
Identifiant interne: Lot 1 - MaizePromotionKU
5.1.1.
Objet
Nature du marché: Services
Nomenclature principale (cpv): 79416000 Services de relations publiques
5.1.2.
Lieu d’exécution
Subdivision pays (NUTS): Paris (FR101)
Pays: France
Informations complémentaires: Promotional activities will target Kazakhstan and Uzbekistan. Any activities requiring travel arrangements to target countries will be previously discussed with the FNPSMS.
5.1.3.
Durée estimée
Date de début: 01/01/2025
Date de fin de durée: 31/12/2027
5.1.5.
Valeur
Valeur estimée hors TVA: 322 200,00 EUR
5.1.6.
Informations générales
Participation réservée: La participation n’est pas réservée.
Projet de passation de marché financé en totalité ou en partie par des fonds de l’UE
5.1.9.
Critères de sélection
Sources des critères de sélection: Document de marché
5.1.10.
Critères d’attribution
Critère:
Type: Qualité
Description: The tender specifications provide detailed criteria for the evaluation of offers, according to the principle of best value for money. The following criteria will be considered: Sound budget of the organisation (turnover and equity) (10 points), Relevance of references in organisation of similar events (20 points), Quality of global strategic and creative recommendation (15 points), Quality/price ratio (30 points), Capacity to convince of motivation (10 points), and Experience level of the team working on this project (15 points). In case of a tie, the candidate with the best quality/price ratio will be selected.
5.1.12.
Conditions du marché public
Conditions de présentation:
Présentation par voie électronique: Autorisée
Langues dans lesquelles les offres ou demandes de participation peuvent être présentées: anglais, français
Date limite de réception des offres: 13/12/2024 00:00:00 (UTC+1)
5.1.16.
Informations complémentaires, médiation et réexamen
Organisation qui fournit des informations complémentaires sur la procédure de passation de marché: French National Federation of Maize and Sorghum Seed Production
Organisation qui fournit un accès hors ligne aux documents de marché: French National Federation of Maize and Sorghum Seed Production
TED eSender: Publications Office of the European Union
8. Organisations
8.1.
ORG-0001
Nom officiel: French National Federation of Maize and Sorghum Seed Production
Numéro d’enregistrement: 12782356992
Département: International Promotion
Adresse postale: 23 - 25 avenue de Neuilly
Ville: Paris
Code postal: 75116
Subdivision pays (NUTS): Paris (FR101)
Pays: France
Point de contact: Martin Gomez
Téléphone: 33 (0) 1 47 23 48 32
Rôles de cette organisation:
Acheteur
Organisation qui fournit des informations complémentaires sur la procédure de passation de marché
Organisation qui fournit un accès hors ligne aux documents de marché
8.1.
ORG-0000
Nom officiel: Publications Office of the European Union
Numéro d’enregistrement: PUBL
Ville: Luxembourg
Code postal: 2417
Subdivision pays (NUTS): Luxembourg (LU000)
Pays: Luxembourg
Téléphone: +352 29291
Rôles de cette organisation:
TED eSender
11. Informations relatives à l’avis
11.1.
Informations relatives à l’avis
Identifiant/version de l’avis: fcbf57d7-abba-4ae5-85ec-b9a0d6adcb7e - 01
Type de formulaire: Mise en concurrence
Type d’avis: Avis de marché – régime assoupli
Sous-type d’avis: 20
Date d’envoi de l’avis: 19/11/2024 11:33:24 (UTC)
Langues dans lesquelles l’avis en question est officiellement disponible: anglais
11.2.
Informations relatives à la publication
Numéro de publication de l’avis: 707193-2024
Numéro de publication au JO S: 226/2024
Date de publication: 20/11/2024
